Ask the right questions,
get the right agency
If you have project based work, appointing the right agency to help deliver it can be a time consuming process.
Writing the brief, aligning stakeholders, long listing agencies, assessing their creds, running a pitch, choosing the partner.
An admin heavy process that overwhelm in detail and often underwhelm in outcome.
How can you make sure the pitch process gets your business the transformational partner it deserves?
Make sure your pitch has a strategy
That’s where I come in.
A strategist with over 15 years agency experience, I will immerse myself in your business at the outset to truly understand the nature of the challenge.
I will work closely with you to define the problem and write the briefs, including stakeholder management throughout to ensure all perspectives are considered.
I will recommend the long list of agencies, each researched and assessed against the project need. I will write the initial RFI, making sure you get the right information to help make your selection.
We will work together to choose the right agencies for the pitch, asking them the most pertinent questions we can to ensure you get the most interesting answers from which to make your final decision.
Why we should work together
Translating your business need to an agency brief is a critical project milestone
The more focused the brief, the more immediate the output from the agency
A brief with clarity leads to a response with quality
A well written brief unifies internal stakeholders and provides a common language for the project form the outset
A focused brief saves time and money.
I’ll help you write it.
Finding the right agency can be a difficult, time intensive process
There can be little surface differentiation between agencies in terms of capabilities
Despite being comms businesses, agencies don’t often position themselves properly, hiding their actual strengths in favour of language they believe clients want to hear
Asking the right questions early in the process (RFI and RFP) will enable you get responses that demonstrate the compatibility with the agency and your business problem
Asking your shortlist thoughtful questions will get you the most interesting answers.
I'll help you frame the best questions for your challenge.
The Agency world is extremely fragmented
The pandemic has triggered a flurry of creative and strategy start ups
We’re living through a golden age of high quality design shops
PR agencies have huge range varying from reputation management and investor relations through to award winning creativity and consumer coverage
As a hungry and independent advisor, I will find you potential partners based on the brief, not a predictable list of agencies based on pre-existing relationships.
Contact me.
If you have a project that needs a partner I'll help you find them.
steve@steveparker.org