https://steveparker.org/my-services daily 0.75 2020-07-23 https://steveparker.org/contact daily 0.75 2020-07-23 https://steveparker.org/home daily 1.0 2020-07-22 https://steveparker.org/about daily 0.75 2020-07-22 https://static1.squarespace.com/static/5ece3dc284d1cc533687b585/t/5f1713578da2ee143d68eccd/1595347933895/R0008741.jpg About - Let’s keep this simple I collaborate with clients and agencies, across time zones, from ongoing relationships to one-off pitches. I can help throughout the customer journey, from building brands and making them famous, to optimising their customer experience and making sure they’re easy to buy. I can help make your brand salient, make it sharable and make it sell. But most of all I can help keep it simple. https://steveparker.org/hold-the-lift daily 0.75 2020-11-18 https://static1.squarespace.com/static/5ece3dc284d1cc533687b585/t/5fb51cbde2ae8259734a77aa/1598363160100/ Hold the Lift - Make it stand out. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://steveparker.org/agency-search daily 0.75 2021-02-15 https://steveparker.org/landing-page daily 0.75 2021-02-15 https://static1.squarespace.com/static/5ece3dc284d1cc533687b585/t/602acb3472b86832437a6bcc/1613417341916/R0008622.jpg Landing page - Make your pitch more strategic A strategist with over 15 years experience, passionate about working with clients to help clearly define their problems. I run pitches from start to finish. If you need someone to help find your next agency who feels more like a team member than a hired contractor, get in touch. https://static1.squarespace.com/static/5ece3dc284d1cc533687b585/t/602ac8b3f4275a2cb106ae18/1613416762874/briefs.jpg Landing page Writing better briefs https://static1.squarespace.com/static/5ece3dc284d1cc533687b585/t/602ac7b8378d1c246239edf6/1613416762865/ Landing page How I can help https://static1.squarespace.com/static/5ece3dc284d1cc533687b585/t/602ac8ead7c47337a726bda3/1613416762880/R0008625.jpg Landing page Wait, who are you? https://steveparker.org/my-work daily 0.75 2020-07-23 https://steveparker.org/my-work/versus-arthritis monthly 0.5 2020-07-23 https://static1.squarespace.com/static/5ece3dc284d1cc533687b585/t/5ed11d94dc53ee1f1bbdf299/1590762943866/arthritis-print-2.png Work - Versus Arthritis https://static1.squarespace.com/static/5ece3dc284d1cc533687b585/t/5ed11d69c0854d3ba69ac368/1590762889201/arthritis-print-1.png Work - Versus Arthritis https://static1.squarespace.com/static/5ece3dc284d1cc533687b585/t/5ed11e49dc53ee1f1bbe11dd/1590763097824/arthritis-long-copy.jpg Work - Versus Arthritis https://static1.squarespace.com/static/5ece3dc284d1cc533687b585/t/5ed11e3031c1a80efe3e0dc4/1590763070609/arthritis-print-situ.jpg Work - Versus Arthritis https://steveparker.org/my-work/natwest-cricket monthly 0.5 2020-07-22 https://static1.squarespace.com/static/5ece3dc284d1cc533687b585/t/5ecf8e51785fab3a89f9e654/1590661200104/natwest-cricket-ad-page.jpg Work - NatWest - Cricket has no boundaries Print and outdoor campaign https://static1.squarespace.com/static/5ece3dc284d1cc533687b585/t/5ecf8f82f66c3f2e649d0987/1590661223300/natwest-cricket-womens-world-cup.jpg Work - NatWest - Cricket has no boundaries Tactical ad celebrating the Women’s team winning the World Cup https://static1.squarespace.com/static/5ece3dc284d1cc533687b585/t/5ecf9088f1cc2137b826c94e/1590661290321/natwest_-_birmingham_4.png Work - NatWest - Cricket has no boundaries Season long content partnership with The Guardian https://static1.squarespace.com/static/5ece3dc284d1cc533687b585/t/5ecf8fb12264504f058a0201/1590661187121/natwest-cricket-launch.jpg Work - NatWest - Cricket has no boundaries Official launch of the campaign featuring the England blind men’s team https://steveparker.org/my-work/kenwood-can monthly 0.5 2020-07-23 https://static1.squarespace.com/static/5ece3dc284d1cc533687b585/t/5ecf8a0af1cc2137b8262684/1590676549158/Large+JPG-20140228_Trade+151_0046.jpg Work - Kenwood - Can Static for print and social https://static1.squarespace.com/static/5ece3dc284d1cc533687b585/t/5ecf8a62216c751548d0f1fd/1590676596510/PRO+8888+KEN+Can_Pancake%5B2%5D.jpg Work - Kenwood - Can Each version links to a recipe on site and can be used for tactical seasonal moments (e.g. Pancake Day) https://static1.squarespace.com/static/5ece3dc284d1cc533687b585/t/5ecf8b695167fa039bc55979/1590660026718/kenwood-likes-page.png Work - Kenwood - Can https://static1.squarespace.com/static/5ece3dc284d1cc533687b585/t/5ecf8c4601658b7cb874449f/1590660207191/kenwood-free-page.png Work - Kenwood - Can https://steveparker.org/my-work/ppi-deadline monthly 0.5 2020-07-22 https://static1.squarespace.com/static/5ece3dc284d1cc533687b585/5ece409c7517847ec26fd22d/5ecf809b5080b66128967852/1590657204144/FCA_OAK_Layout_Exploration_v7_AH2.jpg Work - FCA - PPI Deadline https://static1.squarespace.com/static/5ece3dc284d1cc533687b585/5ece409c7517847ec26fd22d/5ecf822ee3e597405d4e651e/1590657826613/90s%2Bmortgages%2BFCA%2BPPI.jpg Work - FCA - PPI Deadline https://static1.squarespace.com/static/5ece3dc284d1cc533687b585/5ece409c7517847ec26fd22d/5ecf82a57112f61d1be3da20/1590657704959/3c26b763-8f13-4994-9ae6-6e2694f1788f.jpg Work - FCA - PPI Deadline https://steveparker.org/my-work/own-your-world monthly 0.5 2020-07-23 https://static1.squarespace.com/static/5ece3dc284d1cc533687b585/t/5ecf96fcc7e9ec7cf35ead78/1590673240799/lg-oyw-print.jpg Work - Legal & General - Own Your World Print executions https://static1.squarespace.com/static/5ece3dc284d1cc533687b585/t/5ecf99545167fa039bc6a75a/1590673264517/lg-oyw-glass.png Work - Legal & General - Own Your World Tactical product promotion https://steveparker.org/my-work/lost-and-foundry monthly 0.5 2020-07-22 https://static1.squarespace.com/static/5ece3dc284d1cc533687b585/5ecf9d48f66c3f2e649e6020/5ecf9d7363f9f74f2211e6de/1590664654636/hosb-berwick.png Work - House of St Barnabas - Lost & Foundry https://static1.squarespace.com/static/5ece3dc284d1cc533687b585/5ecf9d48f66c3f2e649e6020/5ecf9d74e3e597405d512747/1590664636747/hosb-century.png Work - House of St Barnabas - Lost & Foundry https://static1.squarespace.com/static/5ece3dc284d1cc533687b585/5ecf9d48f66c3f2e649e6020/5ecf9d74e9f8f23d984069c3/1590664722262/hosb-charity.png Work - House of St Barnabas - Lost & Foundry https://static1.squarespace.com/static/5ece3dc284d1cc533687b585/5ecf9d48f66c3f2e649e6020/5ecf9d74d4d049452950a2ec/1590664630311/hosb-berwick.jpg Work - House of St Barnabas - Lost & Foundry https://static1.squarespace.com/static/5ece3dc284d1cc533687b585/5ecf9d48f66c3f2e649e6020/5ecf9dbd785fab3a89fb7293/1590664700814/hosb-wood.jpg Work - House of St Barnabas - Lost & Foundry https://static1.squarespace.com/static/5ece3dc284d1cc533687b585/5ecf9d48f66c3f2e649e6020/5ecf9d75f66c3f2e649e66b9/1590664649561/hosb-marlborough.png Work - House of St Barnabas - Lost & Foundry https://static1.squarespace.com/static/5ece3dc284d1cc533687b585/5ecf9d48f66c3f2e649e6020/5ecf9db67112f61d1be6a061/1590664688841/hosb-wood-situ.jpg Work - House of St Barnabas - Lost & Foundry https://static1.squarespace.com/static/5ece3dc284d1cc533687b585/5ecf9d48f66c3f2e649e6020/5ecf9dc9c7e9ec7cf35f5720/1590664717638/hosb-marlboro.jpg Work - House of St Barnabas - Lost & Foundry https://steveparker.org/my-work/land-rover monthly 0.5 2020-09-11 https://static1.squarespace.com/static/5ece3dc284d1cc533687b585/t/5ecfc055f92e96799c99a345/1590673512529/land-rover-test-drive.jpg Work - Land Rover - Social & CRM - The more test drives people book, the more cars you sell So we put all our effort into nurturing people from passive admirer to active enquirer All digital activity worked towards this goal https://static1.squarespace.com/static/5ece3dc284d1cc533687b585/t/5ecfc11a3ae2372e774ec3c7/1590673863407/land-rover-website.png Work - Land Rover - Social & CRM At the heart of the ecosystem was an editorial platform that romanced the metal. https://static1.squarespace.com/static/5ece3dc284d1cc533687b585/t/5ecfc165db946a588c9c29ff/1590673858455/land-rover-facebook.png Work - Land Rover - Social & CRM Facebook targeted people in market and drove them to the site to read more. All articles were written by motoring journalists. https://static1.squarespace.com/static/5ece3dc284d1cc533687b585/t/5ecfc3afdb946a588c9c963b/1590674475604/land-rover-main-site.png Work - Land Rover - Social & CRM All journeys ended on the brochure website to convert people to a test drive. All visits on site were tracked and the information used to retarget on social when visits didn’t convert to action. https://static1.squarespace.com/static/5ece3dc284d1cc533687b585/t/5ecfc32e4e1919586217be29/1590674484207/land-rover-twitter.png Work - Land Rover - Social & CRM Content was promoted on Twitter to drive people to find out more. https://steveparker.org/thinking daily 0.75 2020-09-08 https://steveparker.org/thinking/brief-writing monthly 0.5 2020-09-09 https://steveparker.org/thinking/shape-the-belief-shape-the-behaviour monthly 0.5 2020-09-22 https://static1.squarespace.com/static/5ece3dc284d1cc533687b585/t/5f64dac5726f1d1511acc40d/1600445468684/drunk.png Thinking - Shape the belief, Shape the behaviour - Cognitive dissonance is more obvious when we make a mistake or behave badly. A heavy night on the drink is post-rationalised the morning after as a “reward for hard work”. The shame of losing your temper can be quickly quelled by telling yourself “I’m under a lot of pressure at home”. Gambling “is something proper sports fans do” and persistent lateness is a “personality trait” not an inconvenience to others. https://static1.squarespace.com/static/5ece3dc284d1cc533687b585/t/5f64e32cf9aa997bb179248e/1600447355657/Screenshot+2020-09-18+at+17.38.43.png Thinking - Shape the belief, Shape the behaviour - Beliefs are barriers to action, so reshape them. We can use the theory of cognitive dissonance to promote positive behaviours, not merely to help defeat demons. Below is a simple four step approach to create strategies that make positive use of cognitive dissonance.