Legal & General
Own Your World
Brand and product campaign for investments
Complicated problem
Younger people, especially women, don’t see the value of investments. The pay off is seen as too long-term. They want the reassurance of having access to their money.
They’re passionate about a better future, but feel they’re too small to make a difference.
Strategy that made it simple
We made investments an issue-led decision. Invest in the themes that matter to you, and in the businesses you think will change the world for the better.
If you want to change the world, you need to be invested in it.
Launch video
Print executions
Tactical product promotion
Credits.
Creative Director - Mark Goodwin
Creative team - Alan Jones & Angelo An and Thom Farrell & Liam Campbell
Account team - Gemma Dodds and Toby Moore
Agency - M&C Saatchi