Versus Arthritis
Creative and comms planning to help show that just accepting arthritis, isn’t acceptable.
Complicated problem
Over 10m people in the UK have arthritis. But the majority dismiss it, saying it’s ‘just a bit of arthritis’.
Society doesn’t take arthritis seriously, and it starts with those who have the condition.
Strategy that made it simple
Arm people with arthritis with a piece of language to use any time their condition is dismissed.
“It’s not alright. It’s arthritis.“
Credits.
Creative Director - Mark Goodwin
Creative Team - Alex Ball, Alex Denes
Account team - Annie Allen, Angus Maclay, Anna Heracleous
Agency - M&C Saatchi