NatWest
Multi-award winning purpose led platform that gave NatWest a meaningful role in cricket.
Complicated problem
NatWest had a high profile sponsorship asset that needed to resonate beyond cricket’s traditional core base.
Strategy that made it simple
Create a platform that demonstrates how cricket brings diverse communities together
Print and outdoor campaign
Tactical ad celebrating the Women’s team winning the World Cup
Official launch of the campaign featuring the England blind men’s team
Season long content partnership with The Guardian
Credits.
Co-Strategic lead - Neil Hopkins
Creative Director - Mark Goodwin
Agency - M&C Saatchi Sport & Entertainment