Kenwood
Europe wide brand campaign bringing Kenwood closer to those who live to cook.
Complicated problem
High end food processors are expensive and need to perform. However they are bought on aesthetic not function.
People who buy with their head choose Kenwood. But this is a category driven by the heart.
Strategy that made it simple
Demonstrate the real transformative effect of Kenwood-powered cooking on the people you love
Can your mixer handle anything you throw at it?
30’ spot to help launch the new model Chef Titanium across Europe.
Static for print and social
Each version links to a recipe on site and can be used for tactical seasonal moments (e.g. Pancake Day)
Promoting the range
10’ executions to promote entry products - running on TV, Facebook and Instagram
Credits.
Creative Director - Matt Lee
Creative team - Will Bate & Curtis Brittles
Account team - Gemma Dodds, Toby Moore, Imogen Walken
Agency - M&C Saatchi