Financial Conduct Authority
Two year campaign promoting the PPI Deadline.
We helped return billions to millions.
Complicated problem
Tens of millions of potential claims weren’t being made because people were bored of PPI.
Sick to death of of hearing about it, people had disengaged. Billions of pounds was being left on the table by the British public.
The FCA is the financial regulator, not a claims company. It couldn’t incentivise people to claim. It is impartial.
Strategy that made it simple
Encourage people to make a decision about PPI on way or another. Do something about it now or forget about it forever.
Create a distinctive asset that is encourages decision making and is unmissable in doing so.
Launch
Arnie bursts onto the scene to encourage people to make a decision about PPI.
Do it now!
Finale
As the deadline approaches, Arnie gets crushed and recycled into a can.
Surprise!
Credits.
Creative Directors - Dom Moria and Kieron Roe
Creative team - Liam Campbell and Thom Farrell
Account team - Sam Cowley, Katie Mandel, Toby Moore
Agency - M&C Saatchi